Does Billboard Advertising Really Work?
Sales professionals often say that it takes 6-8 “touches” with a potential client or customer before they consider buying from you. If you think of how often one person sees the same billboard or outdoor ad, that can be accomplished in a week- with thousands of people! Keep in mind, we often take the same routes to work, the grocery store, school or home. This means any outdoor advertising and transit ads in our path gets seen (and noticed!) nearly every time. That’s a lot of exposure. Also, Outdoor ads can’t be turned off. There’s no technology to fast forward through them. They work for your company 24 hours a day for every day they’re up. That puts your business in front of a lot of people for extended periods of time. This is the reason outdoor advertisements and other forms of advertising are still incredibly effective. It's simply an excellent way to increase your brand awareness. |
Billboard Advertising Costs and Your Return on Investment
There are two reasons why billboard advertising is still a key factor to marketing campaigns. Number one is getting more sales, especially if you are a small or local business owner. Number two is raising brand awareness, which is a common struggle among large corporations who advertise nationally, or worldwide. Investing in billboard advertising means sending your message to thousands of potential customers each day. Bringing new customers to your business is only one-way outdoor advertising around Atlanta pays off. We recently had a production company rent transit advertisements at bus stops in Atlanta, and they noticed that they got more hits to their website. The more traffic that went to their website, the more Google rewarded their rankings which increased their visibility online. It was a positive cycle that resulted in so much business, that they are now expanding their staff to handle all the business. Re-investing profits from your outdoor advertising campaign will lead to an even larger return on investment, as well as brand awareness. Successful advertising campaigns use more than just one outlet for their advertisements. Investing in a mixture of traditional billboards, mall advertisements, transit advertisements, and other forms of outdoor advertising leads to continued growth of your business, and your profits. Call us and let’s talk about building a campaign for your business today. |